Website : Jabong.com
Parameter
|
Description
|
Score(Out of 5)
|
URL
|
Jabong.com – 6 characters
|
4 – Short and easy to remember
|
Canonicalization
|
Testing redirection
|
5
|
Title (Home)
|
Online Shopping India: Shop Shoes, Clothing, Bags, Watches Online in
India
|
4 – Description of all Items available. Though they can add
Discounted Prices/ Affordable Rates
|
Sitemap
|
Go to the link www.jabong.com/sitemap.xml
|
0 – No sitemap Found
|
Meta Description
|
Online shopping in India for men, women & kids for shoes,
clothing, watches, sunglasses at Jabong.com. ✓ Free Shipping ✓ Cash on
Delivery ✓ 30 Days .
|
5
|
URL Structure
|
Checking how the URL’s in the website are structured for a good
Search engine perspective
Eg: Products under Men clothing of the Brand Lee http://www.jabong.com/men/clothing/Lee/new-products
|
4
As the each URL gives complete description of the page. Can discard
get code given on some URLs
|
Images
|
Checking for Alt Tags on Images
|
3 – Though Alt Tags were present on most of the images, it would have
been better if all of them had JABONG specified for better search engine
rankings.
Eg. SpringCollection_Jabong
|
Headings
|
For Homepage Analysis of Headings, found the following
H1 – 2
·
Hello There
·
Online Shopping: convenient, fast and affordable!
H2 – 3
·
Jabong.com: the online store for all fashionistas!
·
Avail added online shopping benefits
·
Jabong.com: the 24 x7 Online Fashion & Lifestyle Store for
everyone
H3 – 1
·
You are just a click away from a whole new you!
|
4 – Appropriate use of H1, H2
and H3 Tags
|
Code Validation
|
Use W3C Validation Service
|
61 Errors
|
Anchor Text
|
Visible Characters and Words on Links
|
5
|
Link Title
|
It provides supplementary information and let the users know where
the link will direct them to if they click on it
|
1 – Did not find Link Titles on most of the Links
|
Robots
|
5
|
Overall Summary
Cache
|
Cache:jabong.com
|
16 Nov 2014 23:18:00 GMT was the last time crawler visited the
website
|
Links
|
Link:jabong.com
|
7,57,000 results where jabong.com is present
|
Indexing
|
Site:jabong.com
|
15,10,000 results
Gives the number of pages of a website that are indexed by Google’s
database
|
